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On Page Optimization

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  ON PAGE OPTIMIZATION It is a ranking based on keywords. There are mainly two types of activities in SEO: There are many processes like modifications that takes place in creating websites. It is called On Page Optimization or On Site Optimization. The modifications may include: ·          Title Optimization ·          Meta Description ·          H1, H2 Optimization                       ·          Content Optimization ·          Image Optimization ·          Keyword Optimization ·          Anchor text Optimization Title Optimization It is used in head section and it is used by google to identify the page while crawling . In ...

Google Algorithm Updates

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  GOOGLE ALGORITHM UPDATES Google made many changes in their algorithm from 2011. The main aim of this change was to improve the quality of the contents in google. So when people search for the contents, they will get a good quality content which will make them more trustworthy than before. For this they formed a team of members and appointed Matt Cutts as its head. Google Panda Update As you read on the previous blog, many changes occurred in 2009 and 2010. After 2010 google creates many strong quality algorithm updates to maintain its quality. In 2011, the panda update was very famous among them. Google removed website performing content spamming from their search results to maintain the quality of search engines. Thus google maintain to give quality search results. In short Google introduced Panda Update against Content Spamming . It is a spamming process to rank the websites to the search results. The serious issues among them are content duplication , plagiarism , grammat...

History and Evolution of SEO

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  History of Google Google's history began in 1995. It was a project given to its founders Larry page   and Sergey Brin   at the college. Google was officially launched in 1998 to market Google Search. Google.com was registered on September 15th, 1997. It was not famous or most used in early times till 2000. Many people started to use google after the World Trade Center attack on 11 September 2001. After the attack many people went on searching about the attack on google. But Google was unable to provide the desired information because the google boat was unable to crawl and index it. Google officials took this as a main issue and try to solve this by providing documents or SEO starter guide   about the awareness of optimization to the Web masters. The webmasters who manages the websites made it crawlable. This made Google accessible to many users. What is SEARCH ENGINE OPTIMIZATION? Search Engine Optimization or SEO is the process of improving the quant...