GOOGLE ALGORITHM UPDATES

Google made many changes in their algorithm from 2011. The main aim of this change was to improve the quality of the contents in google. So when people search for the contents, they will get a good quality content which will make them more trustworthy than before. For this they formed a team of members and appointed Matt Cutts as its head.

Google Panda Update

As you read on the previous blog, many changes occurred in 2009 and 2010. After 2010 google creates many strong quality algorithm updates to maintain its quality. In 2011, the panda update was very famous among them. Google removed website performing content spamming from their search results to maintain the quality of search engines. Thus google maintain to give quality search results. In short Google introduced Panda Update against Content Spamming. It is a spamming process to rank the websites to the search results. The serious issues among them are content duplication, plagiarism, grammatically wrong contents, spelling mistakes, content spinning. These were removed from search results by Panda Update.

Google Penguin Update

Google introduced Penguin Update against Link Spamming. When the webmasters achieved link from various websites to rank their websites; link spamming became an activity among them. This turned to give low quality results in search engine. The activities in link spamming are link exchange, links from low quality websites, link farming, comment spamming.

Humming Bird Update

Humming Bird Update change the way in which search engine works. This update made a lot of changes to Google. It was introduced in September 2013. This update uses small amount of Artificial Intelligence to improve the quality of google. This gives a semantics search result. When a user searched in interactive way, google also returns contents in an interactive way. Google also gives deep answers to the user's questions. This update became huge success.

Google Pigeon Update

Pigeon Update is related to local ranking.  Here the SEO targets on local audience. So it is necessary to practice the local SEO practices. The pigeon update is related to such practices.

The category of business websites who needs local audience should follow some instructions listed below: 

• The original address and details should be submitted on Google My Business and get verified.
• If we are promoting a place in the website, there must be verified address of that location, phone number and pin number.
• Should be visible on local directories.
• The verified map should be embedded.

Google Rank Brain Update

The Artificial Intelligence Algorithm is used strongly in this update. It came to effect in 2015. Economical category or educational status determines how people search for different products in Google. So the style of searches differ from person to person. Google tries to catch the desired output for the users queries and gives the result by understanding their needs.

Google Parked Domain Update

It was introduced in April 16,2012. The website registering company’s provide an option to book a website domain and not using it at the moment. It is known as parking. Such website doesn’t have any contents. It includes advertisements or links. Early times, Parked Domain also get indexed in google searches. To avoid this google updates its algorithm and introduced Parked Domain Update.

Google EMD [Exact Match Domain] Update

EMD came to effect on 2012. This was not an important update when comparing to other updates. When website book to the keyword you are targeting is called Exact Match Domain. When such websites lack quality or visibility or interactions, google remove such websites from it’s search results. This update was also to maintain its quality.

Google Pirate Update

This update removes duplicate contents, multimedia files which are re-published without the permission of the original website. We can complaint against such actions according to DMCA(Digital Millennium Copyright Act). When google gets such complaints, it check whether it’s true and then removes the website from search results and suspend the website with a message to its host.

Conclusion

Google made all the above udates to improve the quality of search results and to be trustworthy.

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